HOLD THE HANDLE
In addition to our fundraising efforts, one of the unique things about our organization is that we created community Instagram accounts to build and strengthen a network of local pet owners and to highlight dog-friendly locations and activities in our community. Currently, we have accounts in two areas: Washington DC and New York City.
Every day, a new person and their dog are assigned to “hold the handle” and take control of the Instagram account so they can share photos/videos featuring their pup's favorites places and activities. This information is a great resource for Two Paws Up, which is a searchable map that we built to highlight dog-friendly locations. More importantly, the connections we build with the community allow us to have a far greater impact when working to benefit animal rescue organizations.
Not sure what to post? Don't worry: we've put together a Takeover Creative Brief to share tips and guidelines to make posting easy for anyone! For more information, please email us or visit our handle instructions page.
BUILDING A COMMUNITY THROUGH INSTAGRAM
HOW TO SIGN UP
We currently have a waitlist to hold the handle for our community Instagram accounts. To sign up, please submit a request below to be added to the waitlist. We will email you once a date is available, and to provide further details and instructions for holding the handle. Please note that the current waitlist time is approximately 2-3 months for NYC and 5-6 months for DC.