HOLD THE HANDLE
In addition to our fundraising efforts, one of the unique things about our organization is that we created community Instagram accounts to build and strengthen a network of local pet owners and to highlight dog-friendly locations and activities in our community. Every day, a new dog is selected to “hold the handle” and take control of the Instagram account so they can share photos/videos featuring their favorites places and activities. This information is a great resource for Two Paws Up, which is a searchable map that we built to highlight dog-friendly locations. More importantly, the connections we build with the community allow us to have a far greater impact when working to benefit animal rescue organizations.